05 · Brand Kit · Fixed scope
Campaigns rarely stall on strategy. They stall because nobody has the logo on a dark background, at 1584 by 396, as a file the platform will accept — and the only clean vector is attached to a two-year-old email from a designer who has moved on.
A GrowLinq brand kit is the whole set at once: around 110 assets across logo, social, advertising, web, sales, email, and icons, delivered as SVG, PNG, and WebP with a written guidelines document. Every file is generated from one specification of your brand, so the accent color in your ad banner is the same value as the one in your letterhead — not approximately, exactly.
Why it matters
The deck, the website, and the ad account each picked up a different hex value somewhere along the way. Recognition is built by repetition, and repetition needs the same value in every place a customer sees you.
A new channel needs a cover at exact pixel dimensions and an avatar that survives being cropped to a circle. Without them, live campaign work sits in a queue behind a design request that nobody has scheduled.
When the source file is missing, someone crops the logo out of a PDF and it enters circulation. Six months later that soft, slightly grey version is on a trade show banner and nobody remembers where it came from.
Most kits ship with the text converted to outlines. It looks identical and it is permanently frozen, so adding a new hire's name to a business card means going back to the agency and waiting. Ours do not do that.
What you get
Wordmark and symbol on light, dark, and transparent backgrounds, mono versions in black, white, and your accent color, and a watermark for photography. Seven lockups, each in three file formats.
Circle and square avatars sized per platform — LinkedIn, Instagram, X, YouTube, KakaoTalk, LINE, Telegram, TikTok, Google Business — plus an app icon and a favicon set including the .ico browsers still ask for.
LinkedIn 1584×396, X 1500×500, YouTube 2560×1440, Facebook 1640×924, Telegram 1280×640, blog and newsletter headers, and the 1200×630 Open Graph image that decides how your links look when shared.
Square posts, stories, reels covers, and thumbnails — laid out for announcements, education posts, event invitations, customer notices, and blog articles. The text stays editable, so your team fills them in without us.
Hero background, call-to-action buttons in primary, secondary, and ghost styles, a repeating background pattern, and a 404 page graphic that looks deliberate rather than broken.
The full display set — 300×250, 336×280, 728×90, 970×250, 160×600, 300×600, 320×100 — plus paid social at 1200×628, 1080×1080, 1080×1350, 1080×1920, and 1920×1080. Campaigns launch without a design dependency.
A4 letterhead, business card front and back, company profile cover, media kit cover, and partner proposal cover. Names and titles are left blank on purpose so the next hire does not need a new file from us.
Header, footer, and a signature block that actually renders in a mail client — the asset most companies improvise per employee and end up with a dozen versions of.
A matched icon set drawn in your brand's geometry — analytics, growth, target, shield, speed, support, global, partnership, and interface icons — each supplied for light and dark surfaces.
A written document covering the system and its accessibility, plus a color reference giving every hex value, what it is for, and its measured contrast ratio — so the rules travel with the files.
What lands in the folderAround 110 distinct assets, each in SVG, PNG, and WebP — the most recent build came to 312 files — plus your font files, the written brand specification, and a manifest of everything generated. Formats are chosen so that nothing needs converting before use: SVG for print and web, PNG where a platform refuses vectors, WebP where page weight matters.
How it is built
Your colors, typeface, name, tagline, contact details, and channel list live in a single written specification. Every asset is produced from it, which is why they agree with each other — and why a change is a re-render rather than three hundred manual edits.
Every headline, tagline, and contact line is real text with the font embedded in the file. Your team retypes a name in a text editor and it still renders correctly on a machine that has never installed the typeface.
We scale and position the vector you send. We do not trace it, tidy it, or rebuild it from scratch, because a redrawn logo is a different logo and it will end up in circulation next to the real one.
Every asset is verified automatically, because a glance at a thumbnail does not catch what actually goes wrong. The report is run on the finished kit and the findings are fixed before delivery.
You get the platforms you actually use and not the ones you do not, and a second identity where a company genuinely has two — a trading brand and a research arm, for instance, sharing one logo and diverging in tone.
Process
Your logo as a vector, your fonts or the licence you hold, exactly how the company name is written, and which channels you run. Missing one? Tell us which — most gaps have an honest answer.
We write the brand spec — colors with their roles, typeface weights, tagline, contact lines, channel list — and confirm it with you. Anything we had to work out ourselves is flagged as such.
The full set is generated, then checked for overflow, contrast, and rendering faults. Findings are fixed and the kit is rebuilt, which takes minutes rather than another design cycle.
Ten numbered folders, your font files, the specification, and the guidelines document. Yours outright — including the ability to rebuild the set without us.
What we measureWhether your team stops asking for files. The point of the kit is that the next campaign, channel, or hire does not open a design ticket — so the honest measure is how many asset requests reach us in the ninety days after handover, and it should be close to none.
Honest limits
It is not a rebrand. A kit makes your existing identity consistent and available. If the positioning underneath is wrong, all we have done is make the wrong message arrive reliably, in every size, on every platform.
It will not create demand. Assets remove a delay; they do not produce buyers. If nothing is currently converting, the money is better spent finding out why before it is spent on banner sizes.
If you have a designer on staff, you may not need us. A team with a working design system can produce most of this internally. The case for buying it is a company where every asset request costs a week and there is nobody whose job it is to answer them.
Print production is handed over, not pretended. We work in RGB. For print you get the vector plus the font file to give your printer, and the CMYK conversion happens there, where the press profile is actually known.
FAQ
Also
The free audit is a website audit: how you show up in search and in AI search, whether basic tracking is alive, and the first three things we would fix, in writing. It is the same audit whichever page you came from, and it costs nothing. If it is the Brand Kit you want, send us your logo file in the same form — whatever state it is in — and we will answer about that instead.
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