Home / Services / Korean Localization
09 · Korean Localization · Fixed scope
A button that says "please contact us" in the stiff Korean nobody writes. Prices in dollars. No KakaoTalk contact anywhere. No business details in the footer. The words are Korean, but it is not a Korean site. So Koreans read it, and do not buy.
We do not translate. We rewrite the pages the way a Korean would have written them from the start. Page titles become the words Koreans actually type into Naver. The things every Korean site has — won prices, delivery and returns, a KakaoTalk button, business details — get filled in. Ten key pages plus ad, social and email copy, in about four weeks.
Who this is for
Prices are in dollars. Nothing says what delivery costs, how many days it takes, or whether returns are possible. There is no KakaoTalk to ask. They like the product, but "is it safe to buy here?" has no answer, so they leave.
The Korean distributor asks for a Korean introduction page. The Korean buyer searches Naver in Korean. Send an English link and the evaluation slips to next quarter.
Machine or agency, the sentences are not wrong. But the tone is stiff, the titles are words nobody searches, and the information Koreans look for is missing. Translated, yes. Localized, no.
Not for you ifYou have not yet confirmed there is demand in Korea — then demand validation comes before the site, in Korea Market Entry. Or you have a Korean marketer who writes your Korean copy — then you only need the standard. The free website audit tells you either way.
Why translation is not enough
The sentence is not wrong. It is just something no Korean would write. One button like this tells a Korean "a foreign company ran this through translation".
Translate an English keyword into a title and the grammar is fine, but nobody searches for it. On Naver, that page does not exist.
Every Korean site has certain things: won prices, delivery cost and time, exchange and returns, KakaoTalk contact, business details in the footer, customer service hours. If any one is missing, a Korean notices immediately.
Korean product pages are long. Specs, comparisons, reviews and FAQs all sit on one page. A Western-style page with one photo and two lines reads, in Korea, as "why are they not telling me anything?"
What you get
Whether the brand name is written in Hangul or kept in English, how polite the register is, what each product term is called, which expressions not to use. One page. With it, whoever adds a page later keeps the same voice.
For each English keyword, the words Koreans actually type into Naver and Google. Page titles are set from those words. You get the table, and future pages take their titles from it too.
Home, product or service, pricing, about, contact, FAQ — the ten pages closest to a purchase. We do not translate the English; we look at what the page is meant to make a visitor do and write the Korean that does it. Where the information Koreans expect is missing — specs, comparisons, FAQ — we add it.
Ad copy to Naver Search Ads specifications, Korean versions of your Google and Meta ads, ten social posts, a welcome email and an announcement email. Promotional emails carry the advertising label Korean law requires.
Won prices, delivery cost and time, exchange and returns, customer service hours in Korean time, a KakaoTalk contact button, business details in the footer if you have a Korean entity, Korean address and phone formats. Written, and placed where Korean sites always put them.
Whether Korean pages live under /ko/ or on their own host, and pairing English and Korean pages so search engines treat them as counterparts (hreflang). Korean titles and descriptions, and a check that Naver's crawler can get in.
Registering the site in Naver Search Advisor, verifying ownership and submitting the sitemap. Checking that Google picks up the Korean pages too. Skip this and the Korean pages you built never appear on Naver.
One review after the copy is written, one more looking at the live screens after it is on the site. Korean runs longer or shorter than English, so buttons wrap and cards misalign. At the end, the standard, the search term table, the checklist, and an hour with the person who will own it.
What lands in the folderThe tone and terminology standard, the search term table, Korean copy for ten pages (as documents and live on the site), the ad, social and email copy set, the "what every Korean site has" checklist, the URL and search engine settings record, proof of Naver registration, and both review records. Nothing sits in an account of ours.
How it is built
We do not carry the English page across sentence by sentence. We look first at what you want the visitor to do on this page, then write the Korean that makes a Korean do it. So the order and emphasis differ from the English. This is not machine translation with a polish.
The best-written title is useless if nobody searches for it. So we research search terms before writing anything. Page titles and first headings are chosen from that research.
We do not change the design. We add the information Koreans take for granted: a spec table, a comparison with alternatives, an FAQ, a place for reviews. Only as far as your current site editor allows.
Koreans look for information in fixed places. Business details in the footer, delivery and returns just before checkout, KakaoTalk contact at the bottom right of every page. We do not just write the copy; we place it by Korean site convention.
Perfect copy still breaks when it goes live. Button labels wrap to two lines, card heights drift, lines break in the middle of a word. So after it is live we look at the phone and desktop screens ourselves and fix what we see.
Process
The tone and terminology standard, approved. Search terms researched, ten pages chosen. We confirm what you have in Korea: entity, delivery, payments, customer service.
Korean copy for the ten pages. First review, then your approval. Drafts of the ad, social and email copy.
Applied through your site editor or your developer. Won prices, delivery, returns, KakaoTalk and business details added. URLs and search engine settings done, site registered with Naver.
Screen review and fixes. We watch for Naver starting to index. The standard, the search term table and the checklist are handed over in an hour with your owner.
What we measureNinety days after handover, whether the Korean pages produce enquiries or purchases at the rate the English pages do, and whether visits from Naver have started. Visitor numbers themselves are the result of advertising and marketing, so they are not the measure here.
Honest limits
It does not bring visitors. Localization makes the people who arrive buy. Bringing people is Naver Blog, Cafe and advertising, and that is Korea Market Entry and SEO & Content.
It cannot do what needs a Korean business registration. Naver and Kakao ad accounts, e-commerce business registration, Naver Pay and Kakao Pay contracts, KakaoTalk Channel business verification. We write the notices and make the space; contracts and registrations belong to Korea Market Entry.
Terms, privacy, medical and financial copy need professional review. We help with drafts, but we do not replace legal review.
Ten pages is the limit. A hundred-page site or five hundred products is not this project. You get the standard and the method, so the rest is done in-house or continues in the Web & Landing Pages retainer.
It does not invent a Korean brand name or slogan. We decide how your current name is written in Hangul; creating a new name is a different job.
FAQ
Also
The free audit is a website audit: how you show up in search and in AI search, whether basic tracking is alive, and the first three things we would fix, in writing. It is the same audit whichever page you came from, and it costs nothing. If it is Korean Localization you want, name the one page you most want a Korean customer to land on in the same form. We will read it as a Korean would, and answer first whether you need this project at all.
Get a free website audit