03 · Social Media

Recognized before you're searched for.

Social is where a brand becomes familiar. By the time someone types your category into a search box, the shortlist has often already formed — and it formed somewhere you were either present or absent.

We run it as a system rather than a posting schedule: a content engine that produces reliably, a community layer that answers, and paid budget placed behind whatever earns attention on its own.

What usually goes wrong

Posting on schedule is not a strategy.

Volume without a point of view

Twelve posts a month that could belong to any company in the category. Consistency matters, but consistency alone produces a feed nobody would miss if it stopped.

Every platform treated the same

One asset resized for five feeds. Each platform rewards a different behaviour, and content that ignores this reliably underperforms on all of them at once.

Comments left unattended

Questions from buyers sitting unanswered for days under posts that cost real money to produce. The most valuable moment on social is usually a reply, not a post.

Paid budget spent on guesses

Ad creative produced in isolation while organic posts quietly reveal which hooks people respond to. The evidence is already there and goes unused.

What we do

A system, not a calendar.

Channel strategy

Which platforms deserve your effort, what each one is for, and — the part that saves the most money — which ones to deliberately skip.

Audience mapping — where your buyers already spend attention, rather than where the category is loudest.
Role per channel — reach, consideration, community, or support, so each has a job it can be judged on.
Sustainable scope — two channels run properly beats five run thinly, every time.

Content production

Short-form video, static, and copy delivered against a calendar you can see weeks ahead, produced to look native to each platform rather than adapted from a brochure.

Short-form video — the format most feeds currently favour, shot and cut for the platform it runs on.
Static and carousel — for the ideas that land better read than watched.
Editorial planning — themes and angles set in advance so production is never improvised on a Friday.

Community management

Replies, DMs, and escalation paths, handled in the language your customers actually write in. This is where trust is won or quietly lost.

Response handling — within agreed times, in your brand's voice rather than from a script.
Escalation paths — anything sensitive routed to a human on your side quickly.
Listening — what the comments reveal about objections, fed back into content and product.

Paid amplification

Budget placed behind posts that already proved themselves organically. It is cheaper than guessing at ad creative and the evidence is free.

Winners promoted — organic performance used as the pre-test for paid.
Audience expansion — reaching people who look like those already engaging.
Feedback loop — paid results informing the next round of organic production.

Creator campaigns

Identification, briefing, negotiation, and usage rights handled end to end — including Korean creators, where the negotiation norms are local and worth knowing.

Selection on audience fit — overlap with your buyers, not follower count.
Briefing that leaves room — creators outperform when they are not handed a script.
Rights and disclosure — usage terms negotiated upfront, sponsored content labelled to local standards.

What we measureAudience growth that turns into site traffic, and traffic that turns into pipeline — including assisted conversions, so social gets fair credit for demand it creates that closes elsewhere later. Follower counts are a diagnostic, not a result.

FAQ

Social, answered.

Which platforms should we actually be on?+

Fewer than you think. Most brands do better running two channels properly than five badly. We recommend based on where your buyers already spend attention and what can be sustained at your budget — and part of the recommendation is always which platforms to deliberately skip.

Do you produce the video yourselves?+

Yes. Short-form video, static, and copy are produced in-house against a published calendar. For products that genuinely need studio-grade production we bring in specialists, but most social video performs better looking native to the platform than looking expensive.

How many posts per month do we get?+

We scope volume to what the channel and budget justify rather than selling a fixed post count. A quota is easy to sell and easy to hit while performance goes nowhere. We agree a cadence during planning and adjust it based on what the data actually shows.

Can you manage our community in our customers' language?+

Yes. Community management runs in the language your customers write in, with escalation paths agreed with you so anything sensitive — a complaint, a legal question, a product fault — reaches a human on your side quickly instead of being answered from a script.

How do you measure social if not by followers?+

Audience growth that turns into site traffic, and traffic that turns into pipeline. We track assisted conversions so social gets credit for demand it creates that converts through search or direct later — which is how it usually works, and why judging it on last-click alone undervalues it.