04 · Web & Landing Pages

Traffic is rented until the page earns it.

Every channel we run ends at a page. If that page converts at two percent instead of three, a third of everything upstream is wasted — and no amount of bid optimization recovers it.

Improving conversion is also the cheapest growth available to most businesses. A twenty percent lift in conversion rate is worth roughly what a twenty percent lift in traffic is worth, and it usually costs a fraction as much to achieve.

What usually goes wrong

Campaigns point at pages nobody optimized.

Ads sent to the homepage

A specific promise in the ad, a generic page on arrival. The visitor has to work out where to go next, and a measurable share simply leave rather than bother.

Redesigns based on instinct

The page is rebuilt because someone senior disliked it. Twenty things change at once, conversion moves, and nobody can say which change caused it or how to repeat it.

Speed treated as an engineering concern

Slow pages are filed as technical debt rather than lost revenue. On mobile, the delay before content appears is often the single largest drop-off in the funnel.

Analytics nobody can read

Events firing inconsistently, funnels never defined, and a dashboard that requires an agency to interpret. You cannot fix a drop-off point you cannot locate.

What we do

Build, measure, then change one thing.

Landing pages

Designed, written, and shipped quickly — on your stack or on ours. Built so the promise made in the ad is the first thing the visitor sees confirmed.

Message match — the page continues the ad's promise instead of restarting the pitch.
Built on your platform — WordPress, Webflow, Shopify, or headless, so your team can maintain it.
Shipped in one to two weeks — a strong page live and improving beats a perfect page in six weeks.

Conversion optimization

Hypothesis-driven testing with a stated expectation before launch, so a result teaches you something about your buyers rather than just changing a number.

Evidence first — session recordings, funnel analysis, and drop-off data before anyone proposes a change.
One variable where possible — so a win can be explained, repeated, and applied elsewhere.
Honest statistics — tests called when they are actually conclusive, not when the number looks good.
Qualitative when traffic is thin — considered changes beat underpowered tests that prove nothing.

Performance engineering

Load speed and Core Web Vitals treated as a conversion lever, because that is what they are — and as a ranking input, which makes the work pay twice.

Core Web Vitals — measured on real users, not just in lab tools.
Mobile first — where most traffic and nearly all impatience lives.
Third-party audit — tags and scripts weighed against what they actually contribute.

Analytics instrumentation

Events, funnels, and dashboards built so you can read them without us in the room. If you need an agency to interpret your own numbers, the setup has failed.

Event design — tracking the actions that matter to the business, named so they make sense later.
Funnel definition — every step visible, so drop-off can be located rather than guessed at.
Readable dashboards — built for a founder to open on a Monday, not for a quarterly review.

Korean localization

Pages that read as written in Korean rather than translated into it, with the local conventions that decide whether a Korean buyer trusts you enough to continue.

Native copywriting — tone and structure Korean buyers expect, not a rendered English page.
Local conventions — payment options, delivery expectations, and trust signals that are taken for granted in-market.
Contact expectations — KakaoTalk where Korean customers expect it, not a Western contact form alone.

What we measureConversion rate, cost per lead, and the specific drop-off point we are fixing next. Every test is recorded with what we expected and what happened, so the learning accumulates instead of resetting when someone changes jobs.

FAQ

Web work, answered.

Do you work on our existing stack?+

Yes — WordPress, Webflow, Shopify, and most headless setups, or standalone pages on our hosting when speed matters more than integration. Working inside your stack is usually the better answer because your team can maintain what we build after the engagement ends.

How long does a landing page take?+

Typically one to two weeks from brief to live, including tracking. Longer if it needs new photography, legal review, or a translation cycle. We would rather ship a strong page quickly and improve it on evidence than spend six weeks perfecting something that is still a guess until real traffic sees it.

Do you do full website redesigns?+

Sometimes, but rarely as a first recommendation. Full redesigns reset accumulated learning and frequently lose conversion rate for months while the new site finds its footing. We usually get better returns by fixing your highest-traffic templates first and proving each change before touching the rest.

How much traffic do we need for A/B testing?+

Meaningful split testing generally needs a few hundred conversions per variant before a result is trustworthy. Below that we work from qualitative evidence — session recordings, funnel drop-off, direct feedback — and ship considered changes. Calling an underpowered test a win is how teams talk themselves into changes that quietly cost money.

Can you build Korean-market pages?+

Yes, written in Korean rather than translated into it, with local payment options, delivery expectations, and trust conventions reflected. This is part of our Korea market entry work — a directly translated page reads as a foreign company that has not committed to the market, and it converts accordingly.