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10 · Creator Campaign · Fixed scope
You launched in Korea. The site is in Korean. But type your brand name into Naver and nothing comes up. Koreans do not buy in that state. They look first for who has tried it and what they said. No reviews means "a product nobody has bought yet".
This project creates the first reviews. Not people with the most followers — five to eight Korean creators your category actually trusts. We pick them, approach them, get product to them, brief them on what needs saying, make sure the advertising disclosure is done by the book, and after publishing measure who brought how many people. Six weeks later you have reviews, numbers, and a list of who to use again.
Who this is for
Type the brand into Naver and there is not one blog review. Run ads and people look you up and leave. Without the first few reviews there is no next step.
It sells on Instagram and YouTube. But you do not know where to find Korean creators, how to contact them, or what is reasonable to offer. DMs go unanswered.
Chosen by follower count, sent the product with no brief, no disclosure, and the comments turned hostile. There were views but no visits and no purchases. What was missing was a selection standard, a brief and measurement.
Not for you ifKoreans cannot yet buy from you — no delivery or seller — because reviews then have nowhere to send people. Or you already have plenty of Korean reviews and a social team managing creators, in which case the Social Media retainer fits better than this project. The free website audit says which.
Why not just send free product
A creator with 20,000 followers who covers only your category sells more than a lifestyle influencer with 300,000. The people watching have to be the people buying. Korean viewers spot "paid to say this" very fast.
Under Fair Trade Commission guidelines, content made for money or product must say so up front. Miss it and, before any fine, the comments call it "back advertising" and the creator and the brand get it together.
Send only the product and the creator opens the box, says it is pretty, and stops. They need to know what is different, who it is for and where to buy it before those words appear. But do not hand them a script. We supply the facts; the creator supplies the words.
Each creator needs a different link and coupon code, or you never know who brought whom. Judge by views alone and next time you pay the same person again. What was measured becomes the next campaign's list.
What you get
One goal for this campaign (first reviews, visits or sales — pick one), who it should reach, three things that must be said, and what must not be said. Settled on one page before anything starts.
15 to 20 people on Naver Blog, Instagram and YouTube who cover your category. Judged by the response to their recent content and the quality of the comments, not by follower count. Expected terms listed beside each; you choose five to eight.
Proposals and negotiation in Korean. A short contract that states the number of posts, timing, advertising disclosure and how far we may reuse the content. Creator fees are separate from our work: you approve the terms and pay the creators directly. We take nothing on top.
Product comes to our address in Korea and goes out to each creator. Digital products get accounts. The creator brief is in Korean, with the facts and must-haves filled in and the wording left open.
One look before publishing. We correct wrong facts, missing disclosure and misspelled brand names, nothing else. The creator's tone and opinions stay. That is what makes a review look like a review.
Five to eight posts spread over two to three weeks rather than one day. Published content is shared on the brand's own channels, and the strong ones are flagged for paid boosting (ad spend separate, through Paid Advertising).
A different link and coupon code per creator. Who brought how many people, and how many of them enquired or bought, read in GA4. Whether searches for the brand name on Naver rose after publishing.
Results per creator, who to use again and who not, the content you may reuse in your ads or on your site (rights confirmed only), and a step-by-step for running the next campaign yourselves.
What lands in the folderThe campaign brief, the candidate list with terms, copies of the contracts, the creator brief, links to every published post, the per-creator results table, the reusable content list and the next-campaign playbook. The creator contacts are yours too. Nothing sits in an account of ours.
How it is built
We look at a creator's last ten posts. Do they cover your category consistently, do the comments say "pretty" or "where do I buy this", and how much of their content is sponsored. Follower count is the last thing we look at.
An English DM to a Korean creator mostly goes unanswered. We propose in Korean, in the expected form, with the terms clear from the first message. Reply time is built into the plan. That is why it is six weeks, not four.
We write what the creator has to know: what is different, who it is for, where to buy, what not to say. We do not write how to say it. A review read from a script is not a review, and viewers know first.
Not a request — a contract term. Which wording goes where on which platform is written into the contract and checked at review. It protects the brand and it protects the creator.
Each creator gets a different link and coupon code. That is how you see who actually brought people, not just who got views. The result becomes the list for the next campaign.
Process
The campaign brief is settled. We find 15 to 20 candidates and send them with expected terms. You pick five to eight.
Proposals in Korean, terms agreed, contracts signed. Product received and forwarded, creator brief sent.
Creators make the content. One review before publishing. Posts go out staggered over two to three weeks and are shared on brand channels.
Per-creator results from links, codes, GA4 and Naver search volume. The report, the next list and the reusable content list, in an hour together.
What we measureVisits and enquiries or purchases that came through each creator's link and coupon code, and the change in Naver searches for the brand name before and after publishing. Views and likes are in the report but are not counted as results.
Honest limits
Creator fees are separate. They are not part of our work. We list expected terms beside each candidate; you approve and pay the creators directly. We take nothing on top.
No guarantee of views, followers or sales. Choose well and brief well, and the content is still made by the creator and the response is still decided by viewers. What we promise is to choose by a standard, disclose by the law, and measure one creator at a time.
Korea only. Korean creators on Naver Blog, Instagram and YouTube. Creators in other countries are not this project.
Five to eight creators, once. Managing dozens of creators on an ongoing basis is the Social Media retainer's job. This project runs the first campaign properly, once, and leaves you the steps to run the next one yourself.
Customs are yours. We receive product at a Korean address and forward it, but customs, duties and import requirements for goods such as food or cosmetics are your responsibility. If a product cannot come in, we say so before starting.
FAQ
Also
The free audit is a website audit: how you show up in search and in AI search, whether basic tracking is alive, and the first three things we would fix, in writing. It is the same audit whichever page you came from, and it costs nothing. If it is a creator campaign you want, tell us the product and where Koreans can buy it in the same form. We will look at what Naver shows for you today, and answer first whether you need this project at all.
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